OBSTRUCTIVE SLEEP APNEA

ASK:
How might Philips break into the retail health space.
TARGET AUDIENCE: Obstructive Sleep Apnea patients.

STRATEGY:
Retail health providers are transforming and disrupting the healthcare space. We stepped back to understanding the complexities of our portfolio and address how we can communicate to simplify the purchasing experience in a retail environment.

CONCEPT STATEMENT
22 million American suffer from OSA. Philips is helping diagnosis and therapy replacement parts more accessible by crossing into the retail environment. By collaborating with partners, we can provide OSA patients with a simpler path to their OSA needs.

ROLE: BRAND STRATEGY | WORKSHOP FACILITATION | CONTENT STRATEGY | RESEARCH AND FRAMEWORK | BRANDING | CONCEPTING PACKAGING DESIGN AND ART DIRECTION | CONTENT STRATEGY | WIRE-FRAMING | STORYTELLING AND PITCHING
ADDITIONAL RESPONSIBILITIES: STAKEHOLDER MANAGEMENT | CVS AND AMAZON DIRECT COLLABORATION
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