OBSTRUCTIVE SLEEP APNEA

ASK:
Create a video that promotes the surgance of Telehealth usage along with our Philips expertise in sleep therapy and long term adherence management.
TARGET AUDIENCES:
– Marketing for End to End Sleep Program across employers.
– Payers during the initial discovery phase of the relationship.
– Employee education for workplace benefits programs with Telehealth.

STRATEGY:
RATIONAL: People of all walks of life can be affected by sleep. This video features a person and his dog, walking down the street of their neighborhood. While walking, sleep education is explained and stats show effect on neighboring population. We follow one person’s sleep journey, showing our person getting help, right from his couch using Telehealth.
TONE: Informational and matter-of-fact, relative and global

CONCEPT STATEMENT
Sleep “doesn’t discriminate” and lack of sleep effects people differently. By creating awareness, education, and taking action we can provide services to help make life better.

ROLE: SCRIPT DEVELOPMENT | CONCEPTING | STORYBOARDING | ART DIRECTION | ILLUSTRATION AND VIDEO | PRE AND POST COLLABORATION WITH PLUSONE
^{DESIGNED AT PHILIPS SRC}