UPMC 20-SECOND DIFFERENCE

ASK:
Create an internal training video for all UPMC staff focusing on care.
TARGET AUDIENCE: All internal employees.

STRATEGY:
We spoke with UPMC staff members asking them one question – why did you become a health care provider. In almost every instance they said, because they wanted to help people. The more they talked, the more we heard about “time”. So we dug deeper and saw that the average caregiver spends about 7 seconds with a patient. Thus the 20 Second Difference was born.

CONCEPT STATEMENT
UPMC is known for it’s world-class care. Care doesn’t just mean having the best doctors and innovative medical facilitates – it also means CARE. By adding just 20 seconds, you can make a world of difference and THAT is truly what UPMC is about.

ROLE: CONCEPTING | ART DIRECTION | STORY BOARD CREATION | VO TALENT SELECTION TEAM | VO DIRECTION TEAM
PRODUCTION HOUSE: PMI | POINT PERSON
ADDITIONAL RESPONSIBILITIES: SCHEDULES/TIMING COMMUNICATION/ART DIRECTION FOR PRE, DURING AND POST PRODUCTION | PRE AND POST | ART DIRECTION AT PMI
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UPMC 20-SECOND DIFFERENCE

INTERNAL TRAINING VIDEO