ASK:
Stand out in the telemedicine competitive market. Drive people to website and show it’s simple usability.
TARGET AUDIENCE: Busy mom, working professionals, college students.
STRATEGY:
Research showed most telemedicine markets focused on convenience. Our insight relied on our lives, our busy lives that don’t make room for being sick. We imagined ourselves sick – cloudy, mere sad characters of our best selves. And in a market that primarily showed real people, we thought – why not show our sickly characters.
CONCEPT STATEMENT
Think UPMC AnywereCare when you are feeling under the weather. See a UPMC medial specialist anytime, anywhere so you can get back to your busy life. UPMC AnywhereCare, world-class care when, where and how you need it.
ROLE: CONCEPTING | ART DIRECTION | CHARACTER DESIGN | STORYBOARD CREATION
PRODUCTION HOUSE: CRASH+SUES COLLABORATION AND POINT PERSON | VOICEOVER TALENT SELECTION AND DIRECTION TEAM
DESIGNED AT GATESMAN + DAVE
PAGE TAKE-OVERS, LOCAL TELEVISION, ANIMATED AND STATIC BANNERS
UPMC ANYWHERECARE
