UPMC BREAST CANCER AWARENESS

ASK:
Breast Cancer Awareness campaign was proposed to UPMC to re-think their stance on Awareness.
TARGET AUDIENCE: Adults 18+.

STRATEGY:
Statistics show 1-in-8 women will be diagnosed with some form of breast cancer in their lifetime. There is enough awareness – we need action! This campaign was developed to create a movement reaching Western Pennsylvania using traditional media tactics and current sponsorship involvement.

CONCEPT STATEMENT
1-in-8 women will be diagnosed with breast cancer in their lifetime. Turn awareness into action and Save the 8th, every 8th to do a monthly self-breast exam and schedule your yearly mammogram.

ROLE: CONCEPTING | ART DIRECTION | CREATION OF ALL CAMPAIGN EXECUTIONS | PITCH DECK SET-UP
^{DESIGNED AT GATESMAN + DAVE}

First Year Campaign – Advertising