MIX for Good
MIX for GOOD (Alabama Power Millennial Outreach) Event materials : Social media outreach
Protected: Philips Recall – Auto CPAP Opt-in User Experience
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Philips – Sleep Apnea retail packaging and experience
Philips – Sleep Apnea retail packaging and experience – Brand strategy and positioning : art direction and execution : vender communications Strategy: Historically, the sleep and respiratory category has been direct to consumer or delivered via the Durable medical equipment provider, (DME) channel (branded Philips Respironics). As the… Read More
Jersey Strong Tees
Jersey Strong Tees : Hurricane Sandy Relief Raised over $2,000. 100% of all the T-shirt proceeds went to the Red Cross’s Sandy Relief Fund.
UPMC – 20 Second Difference
UPMC – 20 Second Difference : Video Strategy: We spoke with UPMC staff members asking them one question – why did you become a health care provider. In almost every instance they said, because they wanted to help people. The more they talked, the more we heard about… Read More
UPMC AnywhereCare
UPMC AnywhereCare : Page Takeover Character concepts, story board, art direction | Production and final illustration by Crash+Sues Mom : Student : Businessman Strategy: Research showed most telemedicine markets focused on convenience. Our insight relied on our lives, our busy lives that don’t make room for being sick.… Read More
Animal Friends
Animal Friends : Pro bono Advertising Campaign Strategy: News, stigmas and fear surrounding Pitt bulls led to one word, prejudice. How can we change this? This insight led us to their label. If we change their name, maybe we can change their story. Concept Statement: “Animal Friends will… Read More
UPMC – Breast Cancer Awareness
UPMC – Breast Cancer Awareness : Launch Microsite, Facebook Share Tool : Stadium Talegate Sign-up Booth : Media Takeover : Phase II Campaign Strategy: Statistics show 1-in-8 women will be diagnosed with some form of breast cancer in their lifetime. There is enough awareness – we need action!… Read More