Animal Friends : Pro bono Advertising Campaign
News, stigmas and fear surrounding Pitt bulls led to one word, prejudice. How can we change this? This insight led us to their label. If we change their name, maybe we can change their story.
“Animal Friends will no longer help pit bulls. But we’ll always help American Shelter dogs.
We’ll remove their label so you can see them for what they are – just another breed of dog.”