UPMC – Breast Cancer Awareness : Launch Microsite, Facebook Share Tool : Stadium Talegate Sign-up Booth : Media Takeover : Phase II Campaign
Strategy:
Statistics show 1-in-8 women will be diagnosed with some form of breast cancer in their lifetime. There is enough awareness – we need action!
This campaign was developed to create a movement reaching Western Pennsylvania using traditional media tactics and current sponsorship involvement.
Concept Statement:
“1-in-8 women will be diagnosed with breast cancer in their lifetime. Turn awareness into action and
Save the 8th, every 8th to do a monthly self-breast exam and schedule your yearly mammogram.”
